ICONIC DISNEY CARTOONS LIVE IN THE HEARTS OF MILLIONS OF WOMEN. ONCE THEY WERE LITTLE GIRLS WHO STARED AT THE BLUE SCREEN WITH FASCINATION: IT WAS IMPOSSIBLE TO BREAK AWAY FROM THE BEAUTIFUL STORIES ABOUT FAIRY PRINCESSES. AMONG THESE GIRLS WAS THE FOUNDER OF EMBODY, REGINA KURBANGALEEVA. HER FAVORITE CHARACTER WAS THE LITTLE MERMAID: ONCE, AS A YOUNG STUDENT AT A MUSIC SCHOOL, THE GIRL EVEN MADE HERSELF A MERMAID TAIL FROM A CELLO CASE — SHE WANTED TO BE SO MUCH LIKE ARIEL. THEN THE DREAM WAS BORN: TO CREATE CLOTHES THAT WOULD HARMONIOUSLY EMPHASIZE THE CURVES OF THE FEMALE BODY, AS HARMONIOUSLY AS THE TAIL OF THE LITTLE MERMAID CONTINUED THE SILHOUETTE OF HER GRACEFUL AND FRAGILE FIGURE.
THIS IS HOW EMBODY APPEARED, A BRAND BORN TO EMPHASIZE THE BEAUTY OF THE FEMALE BODY
AND NOT TO HIDE IT
DID THE MERMAID'S TAIL MAKE HER FEEL CONSTRAINED? DID HE RESTRICT HER MOVEMENTS? OF COURSE NOT, BECAUSE HE WAS AN INTEGRAL PART OF IT. SO EMBODY CLOTHING BECOMES A NATURAL EXTENSION OF ITS OWNER.
BUT WHAT DID IT COST?
IN PURSUIT OF THE DREAM OF A PERFECT FIT AND FIRST-CLASS QUALITY, REGINA VISITED DOZENS OF INTERNATIONAL EXHIBITIONS IN SEARCH OF THE VERY FABRIC SAMPLES THAT COULD LITERALLY BECOME A SECOND SKIN FOR FUTURE EMBODY CLIENTS. THE GOAL WAS NOT AN EASY ONE: TO FIND A MATERIAL THAT WOULD ENVELOP, WRAP, AND GIVE A FEELING OF COMFORT. IT TOOK ALMOST A YEAR TO FIND HIM.
